Packaging & Awards
The box is part of the gift.
Designed to be opened, kept and filled. Recognised for how it looks, and for what it is made of.


The keepsake box
Made in the shape of a book
A new life begins the way a story does. Closed, unwritten, everything still ahead of it.
On the reverse, a blank panel waits for the baby's name. What arrives as packaging becomes the box a family keeps: the first curl, the hospital bracelet, the photograph nobody else has.
Selected gift baskets arrive in a felt nappy caddy instead, useful from the first week and later put to work as toy storage.
What it is made of
Thoughtful gifting should not cost the planet anything. Where we can avoid plastic, we do. Where we cannot, we make sure it can be recycled.
Sugarcane mailing bags
Made from a renewable by-product of sugar production rather than virgin plastic.
Paper tape, never plastic
So the whole outer mailer can go into recycling without being taken apart.
Recyclable outer boxes
Cardboard mailers that protect the gift in transit and recycle afterwards.
A box built to be reused
The most sustainable packaging is the kind nobody throws away. Ours is designed to be kept for years.
Recognition
Recognised for excellence in baby gifting & sustainability
Organic & Sustainable Baby Awards
Best Gift, Gold 2023
Ecologi For Our Planet
Bronze Winner 2024
LUXlife Parent & Baby
Winner 2024
LUXlife Parent & Baby
Winner 2023
Bizziebaby
Silver Award 2023Over 10,000 families. Nearly 2,000 five-star reviews.

Why it matters
A gift should outlast the moment
Anyone can put things in a box. We would rather send something a family still has in ten years, holding the things they could not throw away.
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